>A Little Different from the Rest
I think this quote sums up our prevailing thoughts behind the YES Summit: Serving 18-to-30s. To really offer something of benefit to those who attend, we did not want to simply parade a bunch of speakers in front of an audience and call it a conference (which is why we call it a Summit).
There is certainly a time and place for an event structured in that manner, however December 6-8, 2006 in San Diego is neither that time, nor that place. It’s time to offer attendees a chance to listen, but also a chance to collaborate, collect ideas, and develop a blueprint. In fact, that is what we are calling a very important piece of our conference materials… the YES Summit Blueprint.
It’s also the time and place to elevate the discussion on the young adult demographic beyond why credit unions need to pay attention to this group. An excellent discussion on the importance of 18-to-30s to the future of the Movement has already occurred on many fronts. While we may refresh your memory on a few key points, we are assuming that attendees are aware of the importance of addressing young adults. Now is the time to focus on serving their needs… what new products can be offered, what services can be extended, how are credit unions successfully addressing young adults in their fields of membership?
Our vision for the Summit is to provide information that stimulates new ideas, services, and programs among credit unions that want to better serve the 18-to-30 demographic. I’m excited to say that we are well on our way to achieving this.
What do you think? Are credit unions ready to address the young adult demographic in this manner? Should there be an emphasis on marketing? Is this Summit only a pipe dream, and will those who attend really participate in a way to formulate ideas for their own programs?