>Credit Unions and MySpace… It Can Work
In my opinion, this is a great opportunity with one concern… be careful with what you post.
And I’m not speaking of wild credit union parties or questionable content. Be sure to keep sales pitches and any mention of great interest rates off of the profile. The last thing a MySpace user wants is to be “solicited” by a financial institution. You can always post a link to your credit union’s website where folks who want to find out more information on various products and services can do so.
Instead, please post something relevant to the social network in which you are entering and be subtle in your approach to attract young adults through your MySpace page.
Here are a few ideas…
* Information highlighting young adults at your credit union.
* Have a young adult employee post a story about a recent financial experience Post pictures of young adults who are served at the credit union
* Post some very basic financial education information, such as the difference between CD’s and savings accounts or describe how loans work… just be careful not to post how great your rates are and smack them over the head with a sales pitch.
* Explain why credit unions are different than banks
* Post pictures/video/content about a recent community service project, or some other story about how the credit union has upheld it’s commitment to bettering the community.
Take advantage of placing a profile on MySpace to educate members and potential members. Do not treat this as free advertising, MySpace users won’t warm up to how great your interest rates are, or that they can get a great new car loan. In fact, that may achieve the opposite. Save that stuff for your real website.
Okay… so how do you post a profile? Ask a young adult who works at your credit union to take some time and post one. Can’t afford to have your valuable employee away from serving your members? Here’s a great idea… make it a contest among your young adult members to come up with a design, and then have young adult members vote on the best idea.
MySpace can work… as long as you are careful about what you post. This is a great opportunity for credit unions to reach out and communicate with the younger demographic on their terms. It’s a great opportunity to put a friendly face on your credit union, and explain a few things along the way. Who knows, you might even gain a few young adult members.
Just remember not to post content that screams “I want to sell you something”.