>Facing Your Fear of Facebook
If your CU does, ask your boss or IT department. Then ask them if your CU needs to serve Generation Y (hint: all CUs need to).
Then ask them to create a Facebook account. Seriously.
I just read this great piece at SearchCIO.com – Facing Your Fear of Facebook by Kate Evans-Correia.
“With the premise that you can’t criticize what you don’t understand, CIOs and IT managers are being challenged to take on a social networking leviathan — and join Facebook.”
She makes some great points and I’d also argue that part of being a professional is staying up with significant trends and developments in your industry. Social networking is not going away – it will change over time, but its basic function has definitely caught on. As a Wharton article last year noted:
“…these types of networks are ingrained in Internet society. ‘They’re here to stay. Like eBay, they are embedded now. The idea of joining online communities and being able to participate in them is not going to disappear.’”
So do it! It’s very easy and guess what? You have nothing to lose and everything to gain.
PS: There is also a campaign called “Stop Blocking” that argues that the benefits of sites like these far outweigh the risks. Check it out: www.stopblocking.org