>Facing Your Fear of Facebook

This entry was posted by Monday, 29 October, 2007
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Does your credit union block Facebook? MySpace? YouTube? Why?

If your CU does, ask your boss or IT department. Then ask them if your CU needs to serve Generation Y (hint: all CUs need to).

Then ask them to create a Facebook account. Seriously.

I just read this great piece at SearchCIO.com – Facing Your Fear of Facebook by Kate Evans-Correia.

“With the premise that you can’t criticize what you don’t understand, CIOs and IT managers are being challenged to take on a social networking leviathan — and join Facebook.”

She makes some great points and I’d also argue that part of being a professional is staying up with significant trends and developments in your industry. Social networking is not going away – it will change over time, but its basic function has definitely caught on. As a Wharton article last year noted:

“…these types of networks are ingrained in Internet society. ‘They’re here to stay. Like eBay, they are embedded now. The idea of joining online communities and being able to participate in them is not going to disappear.’”

So do it! It’s very easy and guess what? You have nothing to lose and everything to gain.

PS: There is also a campaign called “Stop Blocking” that argues that the benefits of sites like these far outweigh the risks. Check it out: www.stopblocking.org

4 Responses to “>Facing Your Fear of Facebook”

  1. Tony Mannor

    >I am just as guilty of this as our clients have been.

    I blocked access to sites like Amazon, Facebook, MySpace and so on because I figured that it would cut down on the “Goofing off”.

    The problem is that people were looking for books about marketing and design on Amazon, they were on their myspace pages keeping in touch with their friends and finding out what is new and cool (trendspotting or coolspotting – whatever you want to call it. And, Facebook has become my #1 networking tool. It is beating up Linked in and Spoke and all the others.

    You have to stop looking at “percieved” liabilities of these technologies. You have to look at the unlimited potential!

  2. Denise Wymore

    >Fabulous blog post.

    I was speaking to a room of HR professionals last week and pulled up my LinkedIn profile live. There were audible gasps in the room. Not in amazement, but fear. One gal clutched her chest and said, “I’m not comfortable with this.”

    With what? I asked. The fact that people put so much “REAL”information out there. Her contention, it’s better to be in the dark….and if you stay there, you’ll soon be alone…..

  3. Christopher Morris

    >Tony – Totally agree. These sites have become young adults’ (and others) portals to information. Why take that away – especially for marketing folks.

    Denise – Just last week when I was travelin,g, I bookmarked this USA Today piece on the same issue entitled “Online privacy? For young people, that’s old-school.”

    For most young adults, these sites are like inviting the public into their bedroom (not in a dirty way) – you can see the posters on the wall, notes from friends, and other displays of identity. As you said, this is a huge obstacle, er, opportunity for some people to overcome.

  4. Christopher Morris

    >Sorry, here is the link to the USA Today article:

    http://www.usatoday.com/tech/webguide/internetlife/2007-10-22-online-privacy_N.htm


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