The Difference Between CUNA & CUNA Mutual

This entry was posted by Friday, 4 June, 2010
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Credit Union Center in Madison - In this picture, CUNA is in the front & CUNA Mutual is the building in the back.

A few weeks ago, I did a post on using social media in your credit union training, where I linked to the following video and then realized, “You know, I’m sure more people could benefit from watching it.” So I’m sharing it with you.

Sure, I’m sure you industry veterans are scoffing right now because you know that CUNA (Credit Union National Association) is different from CUNA Mutual.  Same industry, different roles. But I’m always surprised by the reaction sometimes at credit union events or conferences when I introduce myself and where I work and get “Oh cool, so you sell insurance?”

So for those new to the credit union system or for those who want to learn more – this video is for you. Some background: It was borne out of a presentation I did on CUNA at the National Credit Union Foundation’s DE Training program last year. A new friend from CUNA Mutual was presenting right after me (Jennifer Kuhn) so we thought it would be fun to do a little take-off on the PC/MAC ads highlighting the similarities and differences between the two organizations  to open them (“You support credit unions too? You are in Madison?” And so on).

It was a big hit so when we got back, we polished it up and CUNA Mutual filmed it for their internal training.  Naturally, they’ve since put it up on YouTube too to help educate others. It’s also played in the common areas too of the campus, which is funny because more than once someone has stopped me in the cafeteria with a “Hey, where do I know you? Oh, you’re CUNA!”

Anyway, enjoy (yes, it’s cheesy):

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