What Credit Unions Can Learn from that Guy on Oprah
I am one of the millions of people who watched Bernard Lachance fulfill his dream on the Oprah Winfrey Show last year. If you haven’t heard Bernard’s story check out his message to Oprah and then watch his invitation to her show. Watching his story is so much better then me rehashing the background here. Even after a year, the story still makes me choke up. So how lucky do I now feel to be working on a session for the upcoming 1 Credit Union Conference with Bernard! He is going to share how credit unions can tap into the things that have helped him to continue to make his dreams come true.
Whether you are trying to reach a personal goal that seems out of reach or if you are looking to take your credit union to new heights – there are lessons to be learned from Bernard’s amazing journey. His successes haven’t come without hard work, but his unique approach has helped him go beyond his wildest dreams.
While we’ll have to wait until Bernard’s Innovation on a Shoestring breakout session July 13th to learn how he suggests we utilize his strategies, there are some things about his story that make all of his success no surprise to me.
Nurtured Strengths: Bernard was born with a great voice, but on top of that he was surrounded by a musical family, his father a music teacher and his sister a piano player. His environment helped to fuel his ambition to succeed in the entertainment business. Is your credit union a place where strengths are identified and continually nurtured?
Legwork: Bernard didn’t just jump into show business, he was formally educated and then spent a few years taking voice lessons and observing the industry. He even would attend various TV show tapings to help him to begin understanding the ins and outs of the business before he fully made his jump in to entertainment. Are new hires expected to have any knowledge of the credit union philosophy when they start at your credit union?
Buzzworthiness: This guy knows how to create buzz. The marketing strategies he uses are different from anything I’ve ever seen. From mailing a copy of his demo tape to every citizen in a community he is trying to make his name in to his clever t-shirt design to sell out his theater tickets, he knows how to get people talking. What are you doing to get people to want to tell their friends how great your credit union is?
Passion: I think this is the key to Bernard’s story. His videos capture how truly passionate he is about the dreams he has for his future and that translates into creating an emotional reaction from those of us who encounter his story. Without a passion for what he’s reaching for he’d likely fall short on all of the creativity, hard work and determination needed to succeed. What about your job motivates you to keep reaching for those nearly impossibly goals?
Bernard has shown that big things are possible. What are you dreaming big about and what are you doing to make it happen?