A Salute to Credit Union Training & HR

This entry was posted by Monday, 15 November, 2010
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ELL Advisory Committee members from left to right: Mark Stetzer (First Florida CU), Don Vaughnn (Sioux Falls FCU), Tara Whitmire (ELGA CU), Tiffanie Walls (Seattle Metropolitan CU), Autumn Tarquinio (Community Choice CU) and Marlo Foltz (Credit Union National Association)

Reflecting back on my trip home from San Diego after spending time with credit union HR and training professionals at CUNA’s Experience Learning Live (ELL), I made note of my top insights from the conference and the value of credit union training.  Here’s my top 5, but boy – credit union trainers never stop amazing me!

The All Mighty Trainer
As I spoke to attendees, attended sessions and experienced the ELLy award presentation (see who won), I was amazed at the awe-inspiring efforts of credit union training and HR, and of course the results they were helping their credit unions achieve.  From management know-how to loan growth in a down economy, the trainers and HR departments represented at ELL were unrelenting in their commitment to their employees and credit union.  In fact, many of their programs have been attributed to helping the credit union weather the economic storm of recent years.

Feel the Love
I attended ELL to spend some time with our credit union training and HR attendees talking about their use of CUNA’s training products and services.  There is nothing better for a marketer than hearing how much someone loves the product he or she markets.  I heard great stories from CUNA’s CPDOnline and Creating Member Loyalty™ (CML) credit unions about how much their staff enjoyed these services while their credit union gained better financial performance as a result.

Win Big with Scavenger Hunts & BINGO
Trainers want to win big, and did CUNA put them to the test throughout ELL to win thousands of dollars in goodies.  The excitement across the Hard Rock Hotel in San Diego went up a notch or two when training and HR gurus were grouped to discover the hotel area during the opening mixer.  In addition, throughout the week the stakes got higher as attendees competed for BINGO prizes consisting of a CUNA’s CPDOnline membership, CML Product Knowledge, CUNA Pressing Economic Issues Series, Training Bundle and more.  Admittedly, I had my doubts if attendees would be up for some out-of-the –box mixers and knowledge tests, but those doubts were put to shame by attendees that competed fiercely and embraced an idea with unparalleled enthusiasm. Credit union training is in great hands!

The Credit Union Difference
Not that credit unions have to be told about this difference, but there is something great about sitting amongst credit union trainers and hearing them whole-heartedly believe and practice their ideals that credit union training does not equal bank training.  If you dare think so, or possibly believe that bank training can be passed off or slightly changed to accomplish credit union training, watch out!  When ELL trainers start talking about building their courses, service backed by credit union ideals is where it all begins.

Appreciation & Recognition
As I listened to the acceptance talks from the credit union trainers recognized with ELLy awards (see who won), it was truly inspiring hear the recognition the award winners gave to their credit union team, leaders and employees as well as fellow ELL attendees and CUNA as a part of their recognition.  Even while basking in the recognition given to them, the award recipients could not forgot those who helped them.

Summed up, all this inspiration, hard work and enthusiasm can only mean one action we should take.  And, so I ask…have you thanked a trainer today?

3 Responses to “A Salute to Credit Union Training & HR”

  1. Congratulations to Red Canoe on their award as well. It’s a tribute to the recognition of how brand and member relationship building through a solid HR & Training program can elevate and differentiate a credit union. The results Red Canoe continues to have as they live out their brand with passion starts at the top with a CEO and volunteers who believe that investing in the employees leads to members investing their trust and financial future back to them. Great job Red Canoe team!

  2. Credit union HR and training professionals not only rock–they are a key to any credit union’s long term success. I am reminded of Stephen Covey’s quote about the importance of training:

    “If you have to cut things out you just cut people; you cut training and development; kill the goose that lay the golden egg; for a short term period of time you improve your profits. But then you’ve liquidated the human resources; the trust inside the culture and the voice of people in order to have a short term benefit; in the long run you have to live with the consequences of a dead goose.”

    Don’t let your credit union live with a dead goose: make sure training and HR are given the resources they need to succeed.

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