The Thrill of the Chase: Deal of the day sites
I have to confess: I’m a discount junkie. I and perhaps some of you as well, have a certain love for discounted shopping. We go by many names – coupon queens (and kings!), discount divas (divos?), frugalistas… the list goes on -just don’t call us cheap . I simply love a good deal. If someone were to compliment on anything I own, rather than dishing on the details of the object, I relish in what a bargain it was. It gives me a warm fuzzy feeling inside. Whew, I’m glad I got that out in the open! I get the impression that I’m not alone in my conquest for coupons.
There are many emerging websites solely dedicated to bringing deep discounts to the masses. Groupon.com is a website launched in 2008 that showcases ‘deal-of-the-day’ offers from businesses in and near the city you live in. Starting with the Chicagoland area, the site now has offers from over 150 US cities, around 100 international markets, and is reportedly worth over $1 billion dollars. LivingSocial launched a similar daily deals program in 2009, which has, to date, been their most successful venture. One thing I particularly like about LivingSocial is their ‘escapes’ off-shoot which features discounted vacation stays/packages. If I can save hundreds on my planned trip to San Francisco with minimal effort, you better believe I’ll take that offer! PS, signing up for deal alerts for vacation destinations is a great way to pick up dining discounts during your vacation (I picked up a San Fran one this week!).
How can credit unions capitalize on the discounts bandwagon?? Take part! Yesterday I read this blog post from Matt Davis of the Filene Research Institute on how credit unions can help to give the gift of membership to their loved ones over the holidays. I thought it was a great correlation of modeling some CU offers and behaviors off of what other cooperatives are providing their members. Is your credit union currently using something similar to attract new and potential members? If so, we’d love to hear from you – post in our comment section below
As you approach the best way to showcase your CU in the social media realm, please consider new venues to spread the word other than the standbys of Facebook and Twitter. It’s refreshing to see new options for social media and the possibility it holds for credit unions to bring awareness, education, and our philosophy to the masses. Perhaps you showcase your own daily deal, or maybe you can sponsor the deal of the day to get out the good word.
If anyone has been experimenting with discounted deals for your CU, or plans to do so in the future CUNAverse would love to know, we love to see you trying new fun innovative ways of bringing awareness to social media capabilities.
Discount Divas everywhere will be singing your praises ;) Live, save and prosper!