Big Time Thursday: Creating Magic at The ACUC in Texas! (Contest)
From Ashley Fenrick:
A few months ago, when I began working on the marketing for America’s Credit Union Conference (ACUC), I glanced through the keynote speaker biographies and one in particular stood out to me, Doug Hall. That’s because I remembered learning about him way back in college…ok I only graduated two years ago but still the fact that I remember him must mean something, right? He was discussed in my entrepreneurship class because well, Doug is pretty much an innovation and idea-generating genius!
He began his inventing career at the age of 12, inventing and selling a line of magic and juggling kits. After earning a chemical engineering degree, he joined Procter & Gamble where he quickly rose to the rank of Master Marketing Inventor. It doesn’t stop there – Doug is the founder and CEO of Eureka! Ranch, located in Cincinnati with offices in London, UK and Monterrey, Mexico.
Eureka! Ranch is a place where you can relax, reenergize and really take the time to think about your business and where it’s going. The eighty acre ranch includes a walking track, bicycles, a sand volleyball court, basketball hoops, a street hockey rink and even a lake for fishing, water skiing and tubing. Guests are encouraged to engage in all the activities they can bear and in between participate in various brainstorming and team sessions, where the ideas start flowing!
Want to learn more? Join us at ACUC, June 19-22, in San Antonio, TX, to hear Doug present his keynote session, Innovative Engineering: How to Innovate & Grow Your Credit Union.
- Produce as many ideas as possible
At this point you should focus on quantity, not quality. You won’t know which ideas have value until you really dig into them, so get as many ideas on the table as possible.
- Produce ideas as wild as possible
Encourage participants to say whatever pops into their minds. Without this rule, we naturally constrain what we say for fear of embarrassment. Scott explains that if you set outrageousness as a goal and reward it, you’ll help turn that filter off.
- Build upon each other’s ideas
No ideas are 100% new, they’re all combinations of other ideas. Making this clear prevents people from holding back for the fear of stepping on someone else’s toes.
- Avoid passing judgment
Evaluation isn’t necessary during exploration. It’s too early in the game to understand the possibilities of new ideas, so why would you reject or accept any of them?
BIG TIME Thursday CONTEST: We want to know: What are some of the things your credit union does to generate BIG ideas? Do you set aside time to discuss how to improve your products and processes? Answer one of those questions in a comment below and we’ll do a random drawing on April 7th (just in time to kick off our next Big Time Thursday contest) of all commenters to give away a copy of Doug Hall’s book Jump Start Your Brain and a magic kit to help spark your team’s next BIG idea.
Ashley Fenrick is a Marketing Communications Specialist for the Credit Union National Association.
UPDATE (04/07): This contest has ended – congratulations to our winner, Amy Ackerman! Amy won a copy of Doug Hall’s book Jump Start Your Brain and a magic kit to help ignite her credit union’s next BIG idea. THANKS TO ALL WHO PARTICIPATED!
CONTEST DETAILS: Contest begins today and ends on Wed., April 6th at 11:59PM (ct). No purchase necessary to win. Make sure you leave an email address where you can be contacted. The winner will be notified via e-mail and will also be announced on the blog. Multiple comments are allowed as long as you have a valid idea in each comment. (No duplicate comments) The odds of winning depend on the number of entrants received. Void where prohibited.
This competition is offered by Credit Union National Association (CUNA) and is open to anyone who comments on this post and is at least 18 years of age. Employees of CUNA and family members of such employees are not eligible to enter.
CUNA shall not have any liability for any malfunction of or damage to the prize. The award winner may be responsible for applicable state or federal taxes on the value of the contest prize.