Five Twitter Accounts Your Credit Union Should Follow

This entry was posted by Wednesday, 13 April, 2011
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By now, you’ve probably heard about the importance of engaging credit union members through social-media platforms like Twitter. Hopefully you’re already putting that advice into practice!

Getting active on Twitter is a great way to spark conversation with members and potential members, but that’s not the only benefit. Just as you want members to find value in following your tweets, you can find value for your credit union by following other relevant users.

To get you started, here are five Twitter accounts your credit union should follow to keep up with current financial issues, find useful marketing and creative tips, and ramp up social media efforts:

1. @mashable

Follow Mashable for the latest news in social media and technology. The online resource puts the spotlight on new social-media tools, best practices for online and social-media marketing, and analysis of technology usage and trends. You’re sure to find a tip (or ten!) to help your credit union navigate the digital landscape.

2. @nytimeseconomix

Tweets from the popular New York Times economics blog cover big-picture financial issues, from college enrollment trends to unemployment statistics. Following this account is an easy way to stay on top of new facts and figures that could help direct your credit union’s product offerings and strategy.

3. @CFPB

The new Consumer Financial Protection Bureau uses Twitter to share updates on policy and consumer issues. Follow the CFPB’s tweets to learn more about the Bureau’s evolving role, new rules and regulations, and important consumer insights. The CFPB also tweets links to consumer research and surveys, which can help your credit union understand some of the financial challenges¬† members may be facing.

4. @copyblogger

Want to learn how to whip up engaging content for your credit union’s website or blog? Brian Clark, CEO of Copyblogger Media, tweets helpful copywriting strategies from and around the Web. You’re sure to find some interesting, fun-to-read suggestions for effectively reaching members online.

5. @TweetSmarter

Why not round out this list with an account that can actually help you better position your credit union on Twitter? TweetSmarter offers hints for getting started on Twitter, troubleshooting, using third-party apps, and much more. Another cool perk: TweetSmarter also responds to specific questions from users.

Finally, make sure you follow CUNAverse (@CUNAverse) on Twitter to keep up with new content and other fun things we have going on. And check out all of CUNA’s social-media pages to stay connected with what’s happening in the credit union world.

Happy tweeting!

4 Responses to “Five Twitter Accounts Your Credit Union Should Follow”

  1. Definitely followed. I’ve been a fan of copyblogger for awhile now and they’re very helpful with coming up new blog post ideas, esp. if you’re not precisely a writer by profession.

  2. Casey,

    Thanks for sharing these EXCELLENT suggestions. There were a few on here (Mashable) that I was not following but will now based on your comments. I would also make a point that credit unions should allow executives and managers to use Twitter while at work. I see too many credit unions blocking Twitter access. This is a mistake: following others on Twitter makes you a better leader, executive and manager.


  3. I love that you included the Consumer Financial Protection Bureau in your list of twitter accounts CUs should follow.

    I’d also suggest credit unions find and follow local television stations, local radio stations, and other local media outlets. You never know how that relationship may develop, and provide interview or “ask the expert” opportunities to showcase your credit union as a trusted resource.

  4. Andi and Mark: I’m so glad these suggestions are helpful to you! Mark, you make an excellent point. I’m constantly learning something new from the people I follow on Twitter, and it’s helped me to grow both personally and professionally. I’d encourage anyone to give it a try!

    Josh: Great suggestion. That’s an effective (and relatively easy!) way to build those relationships. Credit unions could also follow other local organizations or nonprofits. You might find some common ground–maybe there’s a project or initiative you could collaborate on. You never know!

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