The “Super Saver” theme draws upon the powers of superheroes that also apply to saving at a credit union, such as plotting a savings plan and acting it out, protecting and monitoring money and drawing upon resources at the credit union in order to be strong savers and smart spenders.

The theme ranked first in a nationwide poll of credit union staff, and youth backed it by placing it among their favorite themes, as well.  The superhero theme was suggested by both Jennifer Moser, member service representative at Union Pacific of Arkansas FCU (North Little Rock, Ark.), and Kelsey Balcaitis, community education specialist at A+ FCU (Austin, Texas).

“I thought of the superhero theme a few months before the suggestions were requested when one of our youth account members told me he was a superhero!  I have never met a kid who didn’t like superheroes, and this is something that will never go out of style.  In addition, it’s fun!” tells Moser of her theme submission.

“Youth Week is all about encouraging youth to save their money—so what better way than telling them they are superheroes for doing so?  The theme can work in so many different ways.  It not only encourages them to be Super Savers, but it can be a great opportunity for credit unions to demonstrate how they are superheroes in their own communities,” notes Balcaitis.

In keeping with the Super Saver theme, the 2012 Youth Week poster employs comic book-inspired design and bright primary colors.  The poster and related artwork will be available online at cuna.org/youthweek in January 2012. For updates on Youth Week, credit union staff may sign up for a free e-newsletter.