Sparking Big Ideas

This entry was posted by Wednesday, 11 April, 2012
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Where exactly do good ideas come from?

Collaboration

It would be nice to think that every idea we have is a pure stroke of genius with no one else to credit but ourselves; however, this is rarely the case.  While there may be ideas which do just sort of come to us, many great ideas start out as just a portion of an idea, waiting for others to contribute their knowledge, thoughts or even criticism to turn it into something great.

I love the video, “Where Good Ideas Come From” by Steven Johnson, which perfectly demonstrates this process.

CUNA was inspired by the thought of bringing together many ideas buzzing around to improve upon the different products and services we offer in order to generate some great ideas to ensure we continue to provide the resources credit unions rely on most.

A few of the CUNA "Sparks"

With recent studies suggesting that traditional brainstorming formats are becoming less productive and effective, CUNA has turned to an alternative method to inspire new idea generation – an online brainstorming tool called Kindling.  This new application allows all CUNA staff members to contribute ideas, collaborate on improvements to existing ideas and break down the “silos” which may have been built around job functions in our day-to-day roles. A few “sparks” were selected throughout CUNA to help jump-start the idea generation process and spread the word of the new resources available.

We look forward to firing up new ideas and continuing to meet your needs as your trade association.
 
We want to know, what are you doing at your credit union to spark the next big idea?

 

 

 
 

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