A common question in the Credit Union industry is “how do we change credit unions from being ‘the best-kept secret in financial institutions’ to ‘It’s no secret: Credit unions are consumers best option for financial services.’”
Insiders may get it, but to everybody else – well, it’s still a secret.
A new website, going on-line Feb. 28, aims to start changing that.
ASmarterChoice.org will debut at CUNA’s Governmental Affairs Conference (GAC) on February 28. The site is aimed at telling the credit union story to consumers-at-large and the press. Above that purpose it will also work at convincing more of those potential members to consider and then join a credit union.
The new website is being developed through a partnership between CUNA and State Leagues- Its development costs were borne entirely by the state associations; the website’s services are free to all visitors.
A key component of aSmarterChoice.org is the first, consolidated and comprehensive “credit union locator” which will direct consumers to a CU they can join with minimal hassle and no confusion. The CU locator will include all credit unions – regardless of their charter, affiliation, size, or business models.
The website name, aSmarterChoice.org, emphasizes the exceptional value and service credit unions provide to more than 92 million consumers today. As not-for-profit cooperatives, credit unions return earnings back to their members in the form of better rates and lower fees. Independent surveys consistently rank credit unions above banks and thrifts as the institution consumers trust to look out for their best interests.
The stimulus for the project came from a task force assembled by the American Association of Credit Union Leagues (AACUL), made up of chief executives of several state associations. In their deliberations, the task force identified a key goal for the new web tool: Helping credit unions build membership.
In addition to the tools provided by aSmarterChoice.org the site will also spread the latest good word of credit unions appearing in the national, regional and local news media and much more.
aSmarterChoice.org has the potential of spreading the CU difference like never before, allowing us, passionate credit union professionals and enthusiasts to add another tool to our “share the CU spirit” arsenal. What ways do you think this can revolutionize our industry? Post your ideas and comments below!