Author Archive

The Connection Between Commander Adama and Credit Unions

Posted by on Wednesday, 5 October, 2011

If you are a fan of science-fiction and a fellow thirty-something, then you will remember growing up with Battlestar Galactica (1978-1979).  For me it was a staple of TV viewing, along with Buck Rogers in the 25th Century, Kung-Fu, and WGN’s Family Classics.

Lorne Green as Commander Adama

Lorne Greene as Adama

What I didn’t know until recently is that Commandar Adama–the wise leader of a wayward band of people who lost their home world to war and search for the “lost” planet, Earth–had ties to credit unions.  Well, I guess Commander Adama may not have…I don’t have any evidence of that.

But Lorne Greene, the actor who played Commander Adama, did have ties to the credit union movement.  One might even say, the credit union movement helped launch the American career of Lorne Greene.

In 1954, Lorne Greene was tapped to record advertising for credit unions in Canada.  The special Credit Union Show—a 5-minute advertising program was broadcast across Canada and into the United States.

The February 1954 edition of the publication The Credit Union Bridge noted these advertisements as being Lorne Greene’s U.S. radio debut, as “many listeners in the United States are hearing Lorne Greene for the first time” (p. 15).

After debuting in the U.S., Lorne Greene would go on to play Ben Cartwright in the television western Bonanza, Commander Adama in the aforementioned series Battlestar Galactica, and would have a distinguished career in television and film.


Lorne Greene

The Credit Union Link to James Arness

Posted by on Thursday, 9 June, 2011

While driving home from the grocery store last week my girlfriend mentioned James Arness had passed.  It was sad news to hear, but not necessarily because I was an avid viewer of Gunsmoke or a fan of Mr. Arness’ acting.  It is very sad to hear of his passing because he has a significant link to credit union history.

Here’s how…

In 1977, ABC aired the “epic” western mini-series, “How the West Was Won,” staring James Arness, Eva Marie Saint, and Bruce Boxleitner.  The mini-series garnered a 50-share.  Due to the huge response, “How the West Was Won” returned in 1978 as a TV series.

During the 1970s, CUNA sponsored the National Advertising Program (NAP) an effort to pool credit union resources in order to create advertising campaigns and purchase advertising spots on a national scale.   At the time, the campaign claimed to reach over 325 million people through its combined magazine and television efforts.  As of 1978, the “crown jewels” of the campaign included award winning Tournament of Roses Parade floats and purchasing commercial spots during the “How the West Was Won” mini-series.

Continuing into the future, the NAP secured additional ads during the TV series and participation in the 1980 Winter Olympics.  Appeals for continued support stated the cooperative philosophy: “We have all reaped the benefits because we have all shared in the effort.  Our success shows that all kinds of people getting together can get things done.”

James Arness’ image was used by the NAP for counter displays, newspaper and magazine ads, stuffers, posters, and badges.  Below are some of the “Bullet Proof” ideas offered by the NAP at that time. You might find them helpful for your credit union:

  • Stage a “Credit Union Pardner Day” around the Old West theme at the credit union; encourage staff to wear bandanas and ten-gallon hats, to promote a new service at the credit union.
  • “Deputize” your credit union staff using sheriff’s badges to promote “How the West Was Won.”
  • Sponsor a Western night featuring a Western band or singers for your Annual Meeting.
  • Set up a canteen with coffee in the credit union encouraging pardners to feel welcome.
  • Sponsor a “Chuckwagon Dinner” at the credit union selling tickets for the event and conduct a contest for the member who brings in the most new members during the “HTWW” viewing time.
  • Organize a “possee” to clean up the neighborhood.  A good public relations effort for your credit union.

With the passing of James Arness the credit union movement loses another iconic figure.

James Arness, May 26,1923-June 3, 2011.

Women in the Early Credit Union Movement

Posted by on Wednesday, 18 May, 2011

Women were crucial to the success of the early U.S. Credit Union Movement. Credit unions would not be where they are today without they’re leadership, courage, and talent.

This article, originally written by Gabriel Kirkpatrick, highlights a few of those women who helped shape credit unions here in the United States. Their contribution cannot be overstated.

Written by Gabriel Kirkpatrick:

Gladys Bergengren

Gladys Burroughs Bergengren

Besides being the wife of the credit union pioneer and his constant chauffeur to meetings, she organized credit unions in her own right and earned a membership in the Founders’ Club. After Roy Bergengren’s death, she represented the family at many functions, including the dedication of the Filene memorial in Boston, the dedication of the Bergengren Credit Union School in Fiji, and the dedication of the Bergengren Memorial Museum Library in Filene House. She attended many CUNA annual meetings and had an active interest in the movement until her death at the age of 96.

Julia D. Connor

An administrative secretary in the Farm Credit Administration in Philadelphia was hired by Claude R. Orchard, Director of the Bureau of Credit Unions, in 1934. She distributed information on organizing credit unions to interested groups and was an enthusiastic spokesperson for credit unions. In February, 1938 she went to work for the Pennsylvania Credit Union League where she was employed as the first full-time executive. Most of her time was spent organizing credit unions and seeking league affiliation for credit unions which already existed. She collected dues, maintained statistics, and prepared reports of league and credit union meetings. She finally resigned in 1942 because of failing health. She had endured some prejudice in her position with the league. One director remarked: “It’s pretty hard for a bunch of men to let a woman get out in front and lead them.” Her replacement, a man, received a salary which was more than double what she had received, and he was also promised an 18% increase after five years.

Agnes C. Gartland

Agnes C. Gartland

In 1928, she was hired by Roy F. Bergengren as his assistant at the Credit Union National Extension Bureau (CUNEB). Bergengren spent so much time on the road that Agnes was virtually in charge of the office during his absences. She became manager of the League Central Committee which was the forerunner of CUNA Supply Cooperative. When the national association moved to Madison, Wisconsin, she moved with it. There she continued to work as Bergengren’s assistant and was also the manager of CUNA Supply Cooperative for its first few years. In 1938 she returned to Massachusetts where she became the managing director of Massachusetts CUNA, retiring from her position in 1959. She continued to assist other credit unions and leagues as well. Her correspondence with Bergengren, after he retired to Vermont and was organizing credit unions there, is one of the main sources of information we have on the progress of the credit unions from the vantage point of those no longer in the forefront of the national movement.

Frances P. Habern

Frances P. Habern

Began working for the Massachusetts Credit Union Association in September, 1919. In 1921 she was elected secretary-treasurer of the Massachusetts Credit Union League. She edited a column, “The Pioneers”, in The Bridge for several years. This covered significant events, questions, and accomplishments of the Massachusetts League. She was the major source of information for member credit unions, and she fielded questions which came to her. She organized credit unions and followed up with each of them to be sure they became fully operational. She attended Chapter meetings and offered her services to anyone needing them. She continued to work for the league until her death in 1938.

Gertrude Shelby Mathews

As a writer for the cooperative movement, several articles on cooperative credit appeared in Harper’s under her husband’s name, but later she wrote a series of articles under her own, including one on the caisses populaires in Canada. She was an active promoter of cooperative principles throughout her life.

Louise Herring, "a mere girl"

Louise McCarren (Herring), 1909-1987

Was sent to the Estes Park Meeting in 1934 by the Kroger Company (much to the dismay of Roy Bergengren who thought she was too young and referred to her as “a mere girl”). In fact, she was the youngest delegate to the meeting. She proved herself, though, by taking an active part in the conference. Returning to Cincinnati, she organized the Kroger Company Credit Union and went on from there to become managing director of the Ohio Credit Union League and assisted Bergengren in organizing the Michigan League as well. She remained the Managing Director of the Ohio League for nine years. Bergengren wrote of her, “I am inclined to think offhand that Miss McCarren would do a better job as managing director in Ohio than almost any man who could be available. The only argument I can see against her is my hoop-skirted thinking.” She married and raised five children while continuing her interest in credit unions. Over the years, she helped to organize more than 500 credit unions and continued to manage the Cincinnati Arts Credit Union for many years. In 1976, she was recognized by the Ohio General Assembly as the “mother of the credit union movement in America.” Then in 1983 she was inducted into the Cooperative Hall of Fame, alongside Edward A. Filene and Roy F. Bergengren. Several of her children also became credit union employees.

Dora Maxwell

Dora Maxwell (Steigman), 1897-1985

The most prominent woman in the early credit union movement, she learned about credit unions through her interest in the cooperative movement. In 1920, she helped organize a community church credit union in New York. This brought her to the attention of Roy Bergengren, who was looking for talented people to help him organize credit unions in each state. He helped her to organize the Brooklyn Postal Employees Credit Union and she went on to organize more on her own. In 1931, Bergengren asked her to work as a field organizer for the Credit Union National Extension Bureau (CUNEB). She was one of the signers of the CUNA constitution and bylaws at Estes Park. When CUNA was established in Madison, she worked as a field representative and wrote a column, called “Howdy Gals”, for The Bridge. She also wrote the column, “What About it” for a time. She became the Director of the Organization and Education Department of CUNA. By 1947 she had risen to be in-line for the Assistant Manager position at CUNA. Ultimately, she resigned because other directors would not accept the idea of a woman being managing director. She returned to New York State and continued to work for the Eastern District as a credit union organizer until 1955. CUNA’s Social Responsibility Recognition Program was named after Dora Maxwell and recognizes credit union involvement in community projects and activities.

Angela Melville

Angela Melville

A field representative for the National Credit Union Extension Bureau (CUNEB). She organized credit unions, primarily in the South (Kentucky and Tennessee) particularly among women’s groups, the poor, miners, postal workers, and railroad workers. She helped organize several leagues and chapters. Her service with the credit union movement was short-lived, but she nevertheless achieved much for CUNEB, including writing the first guide to credit union practice, Some Hints as to Usual Credit Union Practice, which ran through many editions and was the only publicity item for the movement for years. Angela Melville eventually moved to Jamaica where she became active in the credit union movement there.

Lillian Schoedler walking with Edward A. Filene

Lillian Schoedler

Administrative assistant to Edward A. Filene during the last six years of his life, she accompanied him on his credit union trips around the United States in 1933, 1934, and 1935. She set up meetings between Filene and credit union leaders in each state. She took extensive notes on all the credit union meetings and maintained lists of everyone he visited. She was an active participant at the Estes Park Conference and left a detailed record of proceedings there. She also accompanied Filene on his last trip to Europe and was with him at his death in September 1937. After Filene’s death, she sorted and archived his papers, eventually turning them over to the Twentieth Century Fund. They were ultimately presented to the CUNA.

A Poem About a Credit Union

Posted by on Thursday, 10 March, 2011

We thought this was pretty cool. And since today is March 10th, we thought it would be appropriate to share it with you.

The poem below was delivered in honor of the 5oth anniversary for Dubuque, Iowa’s St. Mary’s Credit Union on March 10, 1984. Msgr. Sigwarth, who crafted the composition, was Assistant Priest when St. Mary’s Credit Union was organized in 1934 and later returned as Pastor.


On the 50th Anniversary of St. Mary’s Credit Union, Dubuque, Iowa

We thank you officers and all good Credit Union men
Each year you made things blossom again.
And now you have gone, just way up there –
Seven times a Millionaire!

Not for Charity or for Gain,
That was the slogan in your campaign,
But for Service unto others
Mindful that we all are brothers.

Service for all those who borrow
To build brighter days for to-morrow.
And for members a fair return
On the interest they would earn.

And each year, all hale and hearty
You put on for members a grand old party.
When to prove you were liquid still,
You left the amber liquid spill.

And now your Golden Jubilee –
Fifty Years of Victory!
We thank you officers and all good Credit Union men
May God Bless all of you, time and time again.

– Msgr. Anthony W. Sigwarth, March 10, 1984


When Was the First Governmental Affairs Conference (GAC)?

Posted by on Thursday, 27 January, 2011

Every year, as the time for the GAC approaches, the Archives is asked this question.  The simple answer is 1976.  But, with all history there is more to the story.  As far back as the founding of the CUNA (1934), a quarterly Executive Committee meeting occurred in February.  Typical of these meetings, the location rotated around the United States including cities, such as, Chicago, New Orleans, Louisville, and Madison.  By 1973, quarterly meetings of the Executive Committee were being held on a seemingly permanent basis in Washington, DC at the Washington Hilton Hotel.  Included in these meetings were special meetings designed to help with legislative understanding, and were known as the “National Legislative Forum” (1974) and the “Legislative and Political Action Forum” (1975).  

GAC Leadership Panel, 1976. (L-R) George LaChappelle, R.C. Morgan, Gary B. Wolter, Mandeville Hellie, and J. Alvin George. ID: 871294.

In order to create a more coherent legislative strategy, CUNA decided to combine (1) a Governmental Affairs Conference, (2) a meeting of the National Legislative Forum, and (3) the quarterly meetings of CUNA’s Executive Committee.  The goal of this “precedent-setting series of meetings” was to pull nationally known speakers, politicians, government officials, and credit union leaders together under one roof to discuss the most critical credit union issues of the day.  Accordingly, this meeting introduced credit union leaders to the Washington political process, while introducing political leaders to the grassroots movement of credit unions. 

This first meeting held February 23-26, 1976, bore the tongue-twisting title, “A Changing Financial Marketplace in the Post-Bicentennial Decade” and was held at the Marriott Twin Bridges Hotel in Washington, DC.  The meeting was attended by over 700 credit union professionals and volunteers and required the use of three different hotels. 

Among the topics discussed were the “technological future” of electronic fund transfers (EFT), its machinery, legislation, challenges, and benefits.  Almarin Phillips, member National Commission on EFT, noted that the EFT system “changes the ball game” for credit unions.  He predicted that automated tellers would become “as common as the Coke machine” and furthermore, that “a mini-computer will cost you less than a secretary.”  While United States Representative Henry Reuss (D-WI) lamented that “the public is sick of the big banks calling the shots.  You don’t have the campaign contributions the bankers have, but you have a right to compete.  I believe that small is beautiful.  I think this country needs more smaller centers of power.” And, CUNA President Mandeville Hellie noted that with all of the strengths of credit unions, “there isn’t a single thing we can’t do.” 

It is clear that 1976 established the GAC as it is known today.  The February quarterly meeting of the Executive Committee blossomed into one of the most important and influential must attend meetings of the Credit Union National Association. 

First GAC Program

GAC Program, 1976. ID: 875488.

Credit Unions: Born in a Log Cabin

Posted by on Wednesday, 17 November, 2010

From left to right, Edward A. Filene, Roy F. Bergengren, and Claude R. Orchard

“In a log cabin in the Rocky Mountains, the Credit Union National Association was formulated in 1934.  High up on a mountain somewhere within the park…a tablet [will be] attached to the face of a rock, not too high for easy reading by the curious tourist, which will record this important historic event.” — Roy Bergengren, Crusade, 1952

Roy’s prediction was right.  In fact, on August 10, 1954, in honor of the 20th anniversary of the Estes Park Conference, a plaque was mounted on the wooden building named ‘Texas Cabin’ that birthed the Credit Union National Association.  But, a plaque is a mere reminder of the history that occurred.

When credit union leaders began discussing the formation of a national organization, there were no funds for a large gathering.  Many of the conference attendees used vacation time to attend.  August, being a prime vacation period, seemed an ideal time for attendees to “synchronize” their meeting.

Since a number of meetings had already occurred in the East, Bergengren and Orchard wanted to find a central locale for the event. A number of meetings had occurred in the East and the pair hoped to offer Western attendees a break from long continental travel with respect to the travel of Eastern attendees.

They used a ruler and map to find a suitable location not too far from either coastline. Claude Orchard suggested Estes Park because he had vacationed there and found it to be a fine location. The ruler found Estes Park to be three-and-a-half inches from the Pacific Coast while only six inches from the Atlantic Coast–an excellent compromise.

While the geographic location and time of the meeting proved critical, the unique geology of the camp provided the perfect backdrop.  Roy recounted, “it seemed to me that the mountains had a powerful restraining influence on our deliberations.  We literally lifted up our eyes unto the mountains.  I felt many times that the proximity of the eternal hills helped us materially to keep our balance and complete our mission” (Crusade, p. 239).  Then when the deliberations became too much, attendees had the chance to hike, play ball or go for a horseback ride.

When reflecting upon Estes Park, Roy Bergengren found symmerty in the birth of Credit Union National Association, America’s pioneering spirit, and U.S. presidents.  ”Once upon a time a candidate for the Presidency of the United States was seriously handicapped  if he had not been “born in a log cabin…It was althogether fitting and keeping with tradition that the Credit Union National Association should also come into being “in a log cabin” (Crusade, p. 238).

With all that is happening in the world these days, and the hectic lives we lead, we should all remember that one of the greatest accomplishments of the credit union movement was to write its founding document in a log cabin.

Texas Cabin, Estes Park YMCA Camp, 1934

Source: Bergengren, Roy F.  1952.  Crusade: The Fight for Economic Democracy.

October is American Archives Month

Posted by on Thursday, 28 October, 2010

Walter Polner using the card catalog

This month has flown by, and I find myself behind on my professional duties to “create public awareness and promote” a greater understanding of who archivists are and what they do.  But, since it is still October, I’m technically keeping up my professional obligation through this post.

Archivists are people!  Sure, we can be surly, brief, and verge on the edge of being anti-social, but it’s only because we’re not used to actually interacting with real people.  Most of our conversations occur with history or historical figures.  In my case, I ”speak” with Edward A. Filene and Roy F. Bergengren more than I do with my co-workers.  I know more about them and their history than I do my own family and friends.   It is only through the grace of facebook that I have any real contact with the outside world.

So, outside of being rather socially inept, ”What does an archivist do?”  Archivists collect, preserve, organize, describe, and make available records of enduring historical value.  Doesn’t that sound like a canned answer?  More to the point, an archivist controls history.  (Don’t tell anyone I said that, I might be controversial.) But, when you pass my office you’ll see a mess of boxes, scattered papers, stacks of photographs, and random objects.  If you ask about what I’m doing, I’ll show you an Excel file with 20 spreadsheets representing over 2,700 c.f. of records, 1,000 books, 12,000 photographs, 514 films, 148 audio recordings, and 340 artifacts.  I can walk you through my job and duties, but you’re likely to glaze over fairly quickly.  My job isn’t very difficult, but it does require a special knack for organization, even though it might not look like it.

What my job really entails is providing you with historical information.  I get you that special photograph, that one speech, that information on the origins of share drafts, that film, that slide, that…needful thing.  I’m Col. Nathan R. Jessep from the movie, A Few Good Men.  “You want the truth?  You can’t handle the truth! ” You want me on that line, you need me on that line…the line between the present and the past.  I slog through the dust, I wade through the endless boxes, files, and papers, I suffer paper cuts, and pull rusty staples.  I get you what you need when you need it. 

But, unlike Col. Jessep, I thank you for using my services.  I want to help you!  I have an unrelenting desire to find the information you need.  In most cases, I give you more than you thought you needed, but be sure I have more.  If I can’t help you with something specific I’ll find something that should be an adequate replacement.  I anticipate your needs by collecting ”new” material.  I protect those old brittle documents, so we can have them for the future.  I do my best, to make you look your best with that presentation, display, marketing piece, book, article, web page, and brochure.

I am an archivist…and I’m here to help you!

Shawn San Roman, CA (that’s Certified Archivist)

Credit Union Day, 1948

Posted by on Thursday, 21 October, 2010

Thursday, October 21, 2010 is the latest celebration of International Credit Union Day. But how did such a day get started in the first place and how did it evolve?

As credit unions around the world celebrate we thought it would be nice to share some original documents which help explain the history behind International Credit Union Day.

The image below is the Proclamation issued by Gurden P. Farr, President of the Credit Union National Association. This document set-up the tradition of the third Thursday in October being a celebration of credit unions.

Initially, this special day was called “Credit Union Day” and was a celebration of American and Canadian credit unions, but very quickly the celebration spead and grew. Today, CUNA and the credit union movement celebrate all that credit unions have to offer to people.

Credit Union Day Proclamation issued by Gruden P. Farr, President of the Credit Union National Association, 1948.

This second image is of a letter sent by President Harry S. Truman to the Credit Union National Association. In this letter, President Truman celebrates the achievements of credit unions and further recognizes credit unions for strengthing democracy.

In the fifth paragraph, Truman states, “Political democracy is an empty phrase unless we maintain economic democracy. Credit Unions and their democratically controlled businesses are bulwarks of economic democracy.” This statement is as true in 1948 as it is today.

Letter sent by President Harry S. Truman to the Credit Union National Association in honor of the establishment of Credit Union Day, October 9, 1948.

This International Credit Union Day remember as President Truman said, “Great as your achievements have been, however, I challenge you to consider them as only a beginning.” For more information about International Credit Union Day, please follow the links below.

International Credit Union Day
CUNA News Now
International Credit Union Day Webcast

RUAGG? Txt in the ’40s, and “For bologna see your butcher”

Posted by on Thursday, 30 September, 2010

Learning how credit unions marketed themselves and sought new members are benefits to working with archival material at CUNA.  Once in a while, I come across a campaign that serves as a reminder that  abbreviations and pithy slogans have been around for a long time.

RUAGG?  Was used in a membership drive by the Line Materials Company Credit Union of South Milwaukee, Wisconsin in 1945 [Bridge, September 1945, p. 196-199].   I’m sure most of us can recognize the R-U as a texting abbreviation for ”are you.”  That leaves us with the need to decifier ”AGG?” For the Line Materials Credit Union, “AGG?” stood for “A Go-Getter?”

Placed together we have the question, “Are You A Go-Getter?”  While this question was asked in 1945, we can still ask it today.  In 1945, twelve questions were asked to determine if you qualified as a “Go-Getter.”  Today, we offer six questions based on those issued in 1945.

ARE YOU…talking to your co-workers about joining the credit union?

ARE YOU…promoting the services of credit unions?

ARE YOU…becoming educated in credit union activities?

ARE YOU…acquainted with the business affairs of your credit union?

ARE YOU…giving thought to ideas which will help your credit union grow and give better service?

ARE YOU…reading Credit Union Magazine?

IF YOU are doing all of the above you are on the road to being “A Go-Getter”; and a “GO-GETTER” can do more good for the credit union than anything else.

Now that we’ve determined that you are a “Go-Getter” we can discuss some other recommendations and slogans placed in newsletters and newspapers during the Line Materials Credit Union membership drive.

1.  Do you need a loan for income or property tax?  Secure it from your credit union.

2.  For bologna see your butcher; for facts on loans see your credit union.

3.  Our government requests us to ‘fill our coal bins early.’  If you need a loan consult your credit union first.  Save your war bonds.

4.  For a lawsuit see your lawyer; for an easter suit see your credit union.

5. Clean up! Paint up! Repair! If you are in need of a loan consult your credit union first.

6. Don’t cash in your war bonds if you need cash; consult your credit union first.

The Line Materials Credit Union also used letters, film strip  presentations and a 10,000 sticker campaign.  Today we understand a sticker campaigns as part of guerrilla marketing.  In 1945 it was suggested that members “use these stickers promiscuously and conspicuously,” by always carrying some and place them on menus, on soap, canned goods, packaged goods, periodicals, cigarettes, candy bars, and personal correspondence.  The message was the same then as it is now, “show your brand.”  Make your brand stand-out and be seen where possible.

The campaign was a success as 86 new members were added during the drive.  This increase was the highest in Wisconsin for 1945.

The photograph below shows Directors meeting to discuss the membership drive.  Shown are L-R: Walter Akre, Vice President; Donald Harling, Treasurer; Lawrence Giese, President; Harold Schroeder, Secretary; Ed Loewe; Herbert Bell; and Edith Worm.

These credit unionists were true “Go-Getters!”  They succeed in creating a successful membership campaign.  More importantly, they provided direction that we can still use today and provided even better lines for the next time you need a pithy saying with a credit union slant.

Lawrence Giese outlining preliminary membership drive plans for consideration of directors, around table (left to right): Walter Akre, vice president; Donald Harling, treasurer; Lawrence Giese; Harold Schroeder, secretary; Ed Loewe; Herbert Bell; and Edith Worm.

What Do Credit Unions and Baseball Have in Common?

Posted by on Wednesday, 1 September, 2010

As we look back on an eventful August 2010, we can’t forget the 76th anniversary of the Estes Park meeting that formed our Credit Union National Association.

Credit Union Founders playing baseball at the Estes Park Conference in 1934. ID: 806426.

In August 1934, credit union leaders from around the country gathered at a YMCA camp in Estes Park, Colorado to hash out a future for credit unions in the United States.  Then, as today, meetings were long and went into the wee hours of the morning.  The discussions were often heated requiring committees to disband to “cool-off” on the porch of the lodge.  Additionally, recreational periods were provided for attendees to experience the beauty of their natural surroundings.  Welcome activities for attendees to clear their heads and refresh their batteries were hiking, horseback riding or playing baseball.

Viewing a picture of credit union pioneers playing baseball at the base of the Rockies one can feel the exhilaration of playing baseball in one of the most scenic places in the United States.  Moreover, with Roy Bergengren, the first Managing Director, looking directly back toward the viewer (folder in hand), one is instantly pulled into the game.  As John Fogerty might say, “Put me in, Coach – I’m ready to play; today!”

Found deep within the CUNA archives this photograph shows Roy Bergengren in the foreground with white pants and folder in hand.  Sidney Stahl is forth from the right in the first base/right field area.  John L. Moore is third from the left with a document in the back right pocket.  Charles G. Hyland (barely visible) is umpiring at the pitcher’s mound.  Note on the back of one photograph refers to the mound as “Ritcher’s Mound.”