Archive for category Video

Taking your Credit Union Membership from Crowd to Tribe

Posted by on Wednesday, 8 February, 2012

To us ‘credit union folk’, the value of membership is rooted in our core. We know that membership to a cooperative means ownership. It means we are a part of something greater, a community of shared interest, we’re among friends. To those who are new to cooperatives, or are just now discovering the value of membership and ask us to define it– we sometimes struggle to share the warm and fuzzy feeling that we get just thinking of words to describe it!

I’ve started reading the book “Tribes” by bestselling author (and also past CUNA’s ACUC speaker), Seth Godin.  On the book-flap, Godin describes a tribe as, “any group of people, large or small, who are connected to one another, a leader, and an idea.” The book’s concept is to focus on leadership with a different spin, tribe leadership.

Win this book by sharing your examples below

As I page through the book, I am flooded with the Credit Union and cooperative parallels to tribes.  I’m amazed at the interchangeability between ‘organization’ and ‘tribe’ and ‘membership’.  However, on page 30 it really started getting sticky. Godin defines the difference between crowds and tribes.

Crowds and Tribes, he outlines, are…

“Two different things:

  • A crowd is a tribe without a leader.
  • A crowd is a tribe without communication.

Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.”

How are credit unions ‘assembling the tribe’ versus ‘managing a crowd’?  How are we showing potential tribe members we’re exactly what they’re looking for?  On paper, it’s apparent that credit union membership trumps taking your money to any other financial institution. The 7 cooperative principles alone should convince any person off the street to move their money to a CU on the spot. To find out how credit unions are assembling their tribes, I started my search with ‘credit union principles’.

To my delight, I found a variety of great examples of doing it right:

Be Engaging – My favorite example of ‘assembling the tribe’ is how the crew at Seattle Metropolitan Credit Union   uses the principles as the foundation for their credit union’s blog – . The blog seems to serve as a primary communication valet for the CU’s tribe. This crowd has turned tribe with a widespread communication hub (I can also see they’re ‘liked’ by 895 Facebook friends). Also, their new ‘tribe leader’ is also featured in a recent blog post! 

Be Entertaining – One of my favorite CU videos by gira{ph}. This video spells out our CU Principles clearly in black and white (with a little red, too).

Be Fun – A great way to bring together your CU staff ‘tribe’ is to create an enjoyable work environment.  Have you seen this debut video from The Summit FCU last week? It must be gratifying to work for CU that can crack a joke, make fun videos, and capitalize on the latest craze!  With nearly 4,000 views in less than a week, the fun is definitely far-reaching.  Another fine example of assembling the tribe.

What is your CU doing to change your membership from crowd to tribe? 2012 is the International Year of cooperatives, what better opportunity to shout from the rooftops the benefits of credit union membership. Is your credit union taking this unique opportunity to engage your membership? We would love to showcase how your credit union is assembling the tribe (of membership, of staff, of potential membership).  Please share your best practices below and be automatically entered to win a copy of “Tribes” by Seth Godin. 


CONTEST NOTES: Contest begins today and ends on Wed., Feb. 15th at 11:59PM (ct). Winners will be chosen by a random number generator. Make sure you leave an email address where you can be contacted.  The winner will be notified via e-mail and will also be announced on the blog.  The odds of winning depend on the number of entrants received.  No purchase necessary to win. Void where prohibited.      This competition is offered by Credit Union National Association (CUNA) and is open to anyone who comments on this post and is at least 18 years of age. Employees of CUNA and family members of such employees are not eligible to enter.   CUNA shall not have any liability for any malfunction of or damage to the prize. The award winner may be responsible for applicable state or federal taxes on the value of the contest prize

CUNA Intern Published in Kiplinger’s Personal Finance Magazine

Posted by on Wednesday, 29 December, 2010

We have very talented and dedicated staff working for America’s credit unions here at CUNA. Our interns are no exception.

In fact, one of our Editorial Interns, Casey Mysliwy, was published in the December 2010 issue of Kiplinger’s Personal Finance magazine. Casey helps produce material for CUNA’s Center for Personal Finance web publications such as Home and Family Finance Resource Center and MoneyMix: Launch Your Life.

We know how talented she is, and we are very excited that a respected and established personal finance periodical such as Kiplinger’s recognizes her talents as well. Casey’s success is a testament of her talents and reflects the expertise of CUNA staff.

Watch this video to learn more about Casey’s article, and take a moment to read the article online.

Looks Like a Boring Kind of Cheap Shirt

Posted by on Thursday, 4 November, 2010

Prior to starting at CUNA 7 years ago I had no clue what a credit union was.  My parents had always belonged to banks and when I was looking for a financial institution, ”bank” was the only brand I knew.  Even after my husband and I both had terribly negative experiences with our bank we stayed put because we didn’t realize there was a better choice.  I don’t remember ever being taught what a bank was, it’s just all that I ever knew. I wish that somebody had sold me on credit unions earlier on;  it would have saved me some terrible service experiences and lots of money spent on bank fees. 

Truth is, even after starting at CUNA, it took me some time to really get the fact that credit unions were such a great choice for consumers.  I still have plenty of friends that I haven’t been able to convince to leave their banks, and I think a lot of that has to do with the fact that like me a few years ago, banks are familiar to them, and thus perceived as the best choice.

I recently came across the following video which conveys the impact branding has at an early age.  This simple school project shows that at as early as grade school children begin equating the value of something with their knowledge of that something’s brand.   The older a person gets, the more this belief gets solidified regarding the brands they know and turn to. 

I think in some ways credit unions are like  the logo-less products in the video, many people don’t really understand what a credit union is so they see credit unions as a lesser option than a bank.   To overcome that, credit unions need to begin creating a loyalty to their brand at as early an age as possible.   Whether it’s through a partnership with local schools, a sponsorship of  certain youth events or strengthened relationships with current members to help ensure they are sharing their love of their credit union with their kids.  Credit unions need to be doing something to make sure children start seeing them as relevant, or years down the road they will have an even harder time trying to convince them that they are the best choice. 

In an article in Credit Union Magazine, CUNA executive vice president and chief operating officer, John Franklin shared that “it is estimated that today’s 90 mil­lion {credit union} members have 19 million children under 18 years old. Studies show the very best way to get loyal young members is through their parents’ memberships. Yet little progress is being made.”   

What are you and your credit union doing now to make sure today’s kids become future loyal members of your credit union?

Read the Whole Story: NCUA Actions Won’t Cost Taxpayers

Posted by on Wednesday, 29 September, 2010

Watch as CUNA President and CEO Bill Cheney urges consumers to “read the whole story” about NCUA’s actions on corporate credit unions–not just the headlines–about NCUA’s actions Sept. 24 to stabilize, resolve and reform the corporate/wholesale credit union system.

Cheney assures credit union members that the consumer credit unions they use every day “have not been affected” by the NCUA actions.

VIDEO: 3 Questions for Bill Cheney

Posted by on Wednesday, 23 June, 2010

We were fortunate to catch up with Mr. Cheney during his recent visit to Madison. So what else could we do but grab our Flip video camera and ask a few questions?

Watch CUNA’s incoming president and CEO as he shares:

1. Why he’s excited for his new role at CUNA

2. His favorite thing about credit unions

3. The top 3 songs on his iPod (arguably the MOST important question)

The Difference Between CUNA & CUNA Mutual

Posted by on Friday, 4 June, 2010

Credit Union Center in Madison - In this picture, CUNA is in the front & CUNA Mutual is the building in the back.

A few weeks ago, I did a post on using social media in your credit union training, where I linked to the following video and then realized, “You know, I’m sure more people could benefit from watching it.” So I’m sharing it with you.

Sure, I’m sure you industry veterans are scoffing right now because you know that CUNA (Credit Union National Association) is different from CUNA Mutual.  Same industry, different roles. But I’m always surprised by the reaction sometimes at credit union events or conferences when I introduce myself and where I work and get “Oh cool, so you sell insurance?”

So for those new to the credit union system or for those who want to learn more – this video is for you. Some background: It was borne out of a presentation I did on CUNA at the National Credit Union Foundation’s DE Training program last year. A new friend from CUNA Mutual was presenting right after me (Jennifer Kuhn) so we thought it would be fun to do a little take-off on the PC/MAC ads highlighting the similarities and differences between the two organizations  to open them (“You support credit unions too? You are in Madison?” And so on).

It was a big hit so when we got back, we polished it up and CUNA Mutual filmed it for their internal training.  Naturally, they’ve since put it up on YouTube too to help educate others. It’s also played in the common areas too of the campus, which is funny because more than once someone has stopped me in the cafeteria with a “Hey, where do I know you? Oh, you’re CUNA!”

Anyway, enjoy (yes, it’s cheesy):

VIDEO: A Passion for Youth Financial Literacy

Posted by on Thursday, 3 June, 2010

Hard working credit union staff and enthusiastic people behind-the-scenes here at CUNA are what drive successful efforts such as the National Youth Savings Challenge.

This year, the National Youth Savings Challenge set records for both the number of youth savers and the number of new youth savings accounts.  Across the U.S. 168,438 young members (up 21.6% from 2009) deposited $24,811,741 with 10,385 new youth savings accounts opened (up 4.4% from 2009).

What motivates CUNA staff to go the extra mile for youth financial literacy? Watch this video…

You can see how personal experiences and a passion for youth financial literacy motivate those who lead CUNA’s youth financial literacy efforts. It’s more than a “job” to Lin, Rena, and Philip… their role at CUNA is something much deeper than that. To these folks, their job is about making a difference and helping credit unions help their members.

What personal experiences and enthusiasm drive you in your career? What youth financial literacy efforts from your credit union are you proud of?

A Peek Behind the CUNAverse Curtain: Internal Launch & Tips

Posted by on Tuesday, 11 May, 2010

Blogs can be confusingEver thought about starting a blog for your credit union? They’re an awesome opportunity to further connect with members.

In fact, it’s so awesome we decided a blog would be a great way to deepen the connection with OUR members… enter CUNAverse.

Resources such as Blogger, WordPress, and others make it easy to place blogs on the Web.  I’ve been known to set up a blog on the Web in less than an hour.

But it’s not the speed at which you set up a blog that determines its ultimate success. Careful planning and preparation before a blog launch is vital.

CUNAverse Cake

Yummy cake at internal launch

One item to plan for is the internal launch. Just like a new product being launched to the public, initial success for the blog is influenced by information shared internally before an official public launch.

Why? The more staff you have on-board, the more resources will be available to those shepherding the blog. The internal launch is your chance to efficiently build additional support, generate ideas, identify potential contributors, and educate those unfamiliar with blogs.

With that, I’m pulling back the curtain to share a glimpse of our internal launch for CUNAverse. This information will be helpful to those who wish to launch a blog for their credit union—and just plain amusing to the rest of you.

Watch the video:

Of course, I can’t just end a post like that! It’s kind of a let down if I don’t share more than just conversation and cake.

Here’s what we did for the internal launch:

  1. Buzz before. We posted signs, e-mailed invitations, and implemented what turned out to be a “grass roots” effort to get staff curious and raise awareness. The signs were intriguing (featuring the Vicuna… a llama-like
    A Vicuna

    The Vicuna: A Llama-like creature

    creature), e-mails were informative, and the grass roots effort included sharing general information about what we were doing during meetings and everyday conversations around the office.

  2. Interactive. We held activities, contests, and posted more signs in an informal setting for our internal launch. We wanted to do things a little differently than what staff may have been expecting to help grab their attention. Each effort helped communicate our mission, generated post ideas and identified potential resources.
  3. Perpetuate excitement. Another contest was announced after the internal launch to keep staff interested and harness the energy and excitement generated. The contest awarded a prize for the “best” blog post on a subject of the writer’s choosing.

So, what do you think? Any tips to share from your own internal launches?