Posts Tagged blogs

CUNAverse Turns One!

Posted by on Wednesday, 4 May, 2011

Yesterday marked the one-year anniversary for CUNAverse! It’s been a fantastic experience and we look forward to the year ahead.

We’re happy you—our readers—have come along for the ride since our official launch on May 3rd, 2010. The CUNAverse team can’t thank you enough for commenting on our posts, following our tweets and “falling in like” with us on Facebook.

Our gift to you on (the day after) CUNAverse’s birthday… is this excessively cute picture of a puppy and a cupcake.

Enjoy!


Top 10 Posts for 2010 and a Thank You from CUNAverse

Posted by on Thursday, 30 December, 2010

The CUNAverse Team2010 was an exciting year for our team - it was the year we kicked off CUNAverse!  In just 7 months since we launched CUNAverse 10,000 people have checked out the blog, we’re nearing 100 posts, many of you have commented and sent tweets and we’re looking forward to keeping the conversation going in 2011.

We wanted to take the time before 2010 came to a close to thank you for helping to make our launch in to the blogosphere such a blast.  As we near 2011 please leave us a comment here on the blog, send us a tweet, or drop us a message on our facebook page to let us know the types of things you’d like to see on CUNAverse next year.

For those of you that have just joined in on the CUNAverse conversation, here is a look back at our top 10 blog posts from 2010:

1. Does Your Credit Union Have a Social Media Policy?

2. What Credit Unions Can Learn From Pizza Hut

3. What Credit Unions Can Learn From Ritz Carlton

4. Compliance: Are You Ready For 2011?

5. Why Celebrate International Credit Union Day?

6. Turnover Increase on the Horizon for Credit Unions

7. Culture of Fear or a Culture of Love

8. Worried that CUs Aren’t Focused Enough on Upcoming Truth In Lending Changes

9. Taking Your Credit Union From Good to Great

10.  First Feedback on Bill Cheney as New CUNA President/CEO


A Peek Behind the CUNAverse Curtain: Internal Launch & Tips

Posted by on Tuesday, 11 May, 2010

Blogs can be confusingEver thought about starting a blog for your credit union? They’re an awesome opportunity to further connect with members.

In fact, it’s so awesome we decided a blog would be a great way to deepen the connection with OUR members… enter CUNAverse.

Resources such as Blogger, WordPress, and others make it easy to place blogs on the Web.  I’ve been known to set up a blog on the Web in less than an hour.

But it’s not the speed at which you set up a blog that determines its ultimate success. Careful planning and preparation before a blog launch is vital.

CUNAverse Cake

Yummy cake at internal launch

One item to plan for is the internal launch. Just like a new product being launched to the public, initial success for the blog is influenced by information shared internally before an official public launch.

Why? The more staff you have on-board, the more resources will be available to those shepherding the blog. The internal launch is your chance to efficiently build additional support, generate ideas, identify potential contributors, and educate those unfamiliar with blogs.

With that, I’m pulling back the curtain to share a glimpse of our internal launch for CUNAverse. This information will be helpful to those who wish to launch a blog for their credit union—and just plain amusing to the rest of you.

Watch the video:

Of course, I can’t just end a post like that! It’s kind of a let down if I don’t share more than just conversation and cake.

Here’s what we did for the internal launch:

  1. Buzz before. We posted signs, e-mailed invitations, and implemented what turned out to be a “grass roots” effort to get staff curious and raise awareness. The signs were intriguing (featuring the Vicuna… a llama-like
    A Vicuna

    The Vicuna: A Llama-like creature

    creature), e-mails were informative, and the grass roots effort included sharing general information about what we were doing during meetings and everyday conversations around the office.

  2. Interactive. We held activities, contests, and posted more signs in an informal setting for our internal launch. We wanted to do things a little differently than what staff may have been expecting to help grab their attention. Each effort helped communicate our mission, generated post ideas and identified potential resources.
  3. Perpetuate excitement. Another contest was announced after the internal launch to keep staff interested and harness the energy and excitement generated. The contest awarded a prize for the “best” blog post on a subject of the writer’s choosing.

So, what do you think? Any tips to share from your own internal launches?


>If a Government Agency Blogs Why Can’t Your CU?

Posted by on Thursday, 31 January, 2008

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The next time a nay-sayer mentions that blogs or social networks aren’t safe for credit unions thanks to regulators, negative publicity, or that they’re not worth the effort you can point them directly to a new blog unveiled by the Transportation Security Administration… wait… the TSA?

Yep! The TSA has unveiled a new blog to better communicate why they do what they do. Check out the following article to learn more about the TSA’s efforts and don’t forget to take a look at the blog itself.

Why does this matter? This shows that if a government agency is willing to put themselves out on a limb a little, then more credit unions can do the same… not simply with blogs but with other “risky” propositions such as targeting young adults with new and different products that better serve their needs.

>Great discussion

Posted by on Wednesday, 25 July, 2007

>Well folks, it seems as though the reference to Illinois State University Credit Union’s blog from the 07/23 post YES Summit Attendees Speak Out – pt.2 created quite a stir over on Open Source CU.

If you haven’t been keeping up with the discussion, take some time to read through the comments. In my humble opinion, this is EXACTLY the kind of conversation credit unions need to be having.

I think it’s awesome that Open Source CU posted on the topic, that so many opinions and ideas were shared in just a few days, and a pat on the back to Paul Gaumer and the folks at ISU CU for initially taking the plunge and handling the recent discussion so well.


>Blogging 101

Posted by on Monday, 2 July, 2007

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It’s Christopher here and I have a few announcements about the YES Summit blog:

  • There will be more updates - The 2007 YES Summit is drawing near and Gen Yers still need to be served by credit unions. We know the blog hasn’t been updated in two months and we are sorry.
  • Josh and I are now the main bloggers. And there will be special guests, so stay tuned!

To better serve Generation Y, you have to speak their language. A huge part of that is using (and understanding) emerging technology in your credit union to serve your members. I thought it might be useful then to start a series of posts to both introduce folks to “Web 2.0″ and maybe even deepen somebody’s understanding of it.

Today it’s blogs.

So your CEO says your credit union should have a blog – everyone else has one (89.5 million actually…). What now?

First, sit and think. Who’s going to post? Who’s going to monitor it? What are you going to write about? Don’t think you can just get away with posting your press releases – that’s not a blog and no one will read it. Blogging is a “conversation.” It’s:

“a fluid, dynamic medium, more akin to a “conversation” than to a library — which is how the Web has often been described in the past. With an increasing number of people reading, writing, and commenting on blogs, the way we use the Web is shifting in a fundamental way. Instead of primarily being passive consumers of information, more and more Internet users are becoming active participants. Weblogs allow everyone to have a voice. ( Read more blogging basics here @ Technorati, the recognized blog authority on the net…)

More blogging basics:

So then what? Here is a great article from ePhilanthropy on “Implementing a Successful Blog,” starting with setting it up. It’s easy. Words of wisdom – “The key to a successful debut is to connect with the target audience and engage them. The quickest way to connect is to hit a hot button or to give a peek behind the corporate curtain.”

What is your angle? Transparency is big now - Have employees post what it’s really like to work at your CU (Verity CU recently launched a good example of this – check it out here). Start capturing stories of helping members. Take videos of them too and post on YouTube to embed in your blog (by the way, just posting your commercials on YouTube isn’t going to win any members either). Here are more ways you can use blogs. Just remember, this isn’t about talking at your readers, it’s engaging them in conversation. As Brian Solis recently wrote in a very informative post at PR 2.0, blogs are:

“not effective when used as a corporate platform for marketing messages. And also, they’re not a channel for featuring ghostwritten posts for company executives. The best corporate blogs are genuine and designed to help people. Make sure to pay attention to the comments as well. Some of the best conversations take place in the comments section as people react to what you wrote as well as the feedback from their peers.”

And comment on other people’s or businesses’ blogs too. Very important. Both to bring people back to your blog and to enhance your net reputation. It’s also good practice.

And don’t forget – blogging (n)etiquette:

That’s it – One rule of thumb is your posts shouldn’t be loooooong. Also, you should update often (Again, we are sorry). If I forgot anything important, you can leave it in the comments section.