Answer: Being able to network and share ideas with fellow credit union executives and volunteers.
We hear this time and time again through event evaluations and conversations with attendees.
The Community Credit Union and Growth Conference was no different. CCUC09 attendees enjoyed many collaborative opportunities thanks to “Lunch and Learn” sessions, a reception sponsored by CUNA Mutual, and the many networking breaks.
But what if you weren’t there?
One group was gracious enough to let me sit in and share their candid conversation with you. Watch John Sackett, Board Treasurer of Royal Credit Union and member of the Community Credit Union Committee, as he shares his opinion with other attendees during a networking break.
That opportunity lies within attracting and serving a population contributing nearly a trillion dollars annually to the economy… Hispanics.
Here are a few items I want to share from Warren’s presentation “Reaching Out to the Largest, Fastest-Growing, Youngest, and Most Under-Served population” at CCUC09.
During his presentation, Warren identified six key areas that demonstrate why Hispanics can have a positive impact on credit unions.
These points demonstrate that Hispanic’s are an ideal demographic for credit unions to establish a relationship with NOW (largely unbanked, represent a significant presence in the workforce and as consumers) and in the FUTURE ( a young and growing population that will need access to financial services).
Warren covered many areas important to a successful partnership with the Hispanic community.
The one that resonated the most for me was having the right organizational mentality. Why? Probably because organizational buy-in is also an important consideration when discussing how credit unions can better serve and attract young adults.
Here’s my take… Credit union employees–from the top down–may believe that since they don’t know much about the demographic in question, any related initiative does not involve them. However, a truly successful initiative involves the buy-in from as many organizational resources as possible… this allows for every opportunity to be maximized and makes it an organizational effort as opposed to a team or individual effort.
I wish I could share more about this presentation, but time is running short…. and I don’t want to give EVERYTHING away … but now you can see the major points.
To give you additional perspective about the session, here’s Warren Morrow:
What’s the deal with Quick Quips? These were (and are) brief bits of information originally posted in real-time throughout CUNA’s Community Credit Union and Growth Conference. They provided the ability to add commentary during the event while in-depth coverage appeared in the regular blog posts.
You can check out the Quick Quip Replay by scrolling through the box below:
CUNA’s Community Credit Union & Growth Conference may have ended last week, but there’s still more to come here on the blog!
The event was jam-packed with info and insight… and some posts didn’t make it online during the live event. So, be on the lookout for additional commentary and videos from the event.
Of course, you can also re-live the live blog experience. Check out the Quick Quips “replay” as well as the original live posts during CCUC09.
And that’s exactly what happened this afternoon.
There were three “Lunch and Learn” sessions today, each with their own individual topic. Each addressed serving specific demographics–Hispanics, emerging markets, and young adults. And I was fortunate enough to facilitate the young adult session.
The 20 or so attendees were excellent. They shared ideas, frustrations, best practices, and a few laughs as we dove into almost all aspects surrounding credit unions and serving those just starting out in life. Our discussion lasted almost the entire hour and thirty-minutes and (luckily) ended before the after-lunch energy lull kicked in.
During the session I jotted down some notes and thought I’d share them with you… see below!
“The best laid schemes of mice and men
Go often askew,“
I wonder if Burns realized that this line would still ring true in 2009?
I planned to arrive in Las Vegas early on Wednesday, October 21 to kick-off the live blog with a post covering the preconference workshop, “Building a Balanced Score Card for Organizational Performance.” Leave it to travel mishaps to put a kink in those plans.
But that doesn’t stop THIS blog! Live blogging requires you to roll with the punches, no matter what plans you’ve laid out.
So, how do you cover something when you’re not there to take notes? Why, you go straight to the source, of course!
Here’s pre-conference session leader George Towle, of the Rochdale Group, to give you a quick rundown on what transpired:
We’re currently in a round of Q&A… attendees asking lots of great questions about CRA, corporate stabilization, the future of courtesy pay programs, among other topics.
All was lost, it seemed. Nobody can be in two places at once, right? Not necessarily. Behold the power of social media and Web 2.0 technologies.
CUNA will bring Board Member Hyland and CCUC attendees together using a live Web cam broadcast the morning of Friday, October 23rd. Attendees will see and hear Hyland’s address, and the Board Member will be able to see and hear attendees as they ask questions… all in real time.
Why is this a big deal?
To my knowledge, this is the first time an NCUA Board Member will address a group and field questions remotely via two-way audio/video communication over the Internet in real time. And the implications of this go far beyond enhancing conferences and events.
It opens the door for credit unions to deliver experts and thought leaders from across the country to employees and board members without incurring travel expenses. Credit unions may also leverage this technology to better communicate with members, perhaps offering online financial literacy seminars where members can actively engage with the presenter.
Yes, Webinars currently offer a similar capability… but the major difference here is that both parties are now able to see the other, instead of simply seeing text and a PowerPoint. It may seem ancillary at first, but this visual component further engages participants with speakers.
Very exciting stuff… especially for credit union/social media junkies like myself. So, stay tuned for more information about this session–and others–on Friday.