It’s Christopher here and I have a few announcements about the YES Summit blog:
- There will be more updates - The 2007 YES Summit is drawing near and Gen Yers still need to be served by credit unions. We know the blog hasn’t been updated in two months and we are sorry.
- Josh and I are now the main bloggers. And there will be special guests, so stay tuned!
To better serve Generation Y, you have to speak their language. A huge part of that is using (and understanding) emerging technology in your credit union to serve your members. I thought it might be useful then to start a series of posts to both introduce folks to “Web 2.0″ and maybe even deepen somebody’s understanding of it.
Today it’s blogs.
So your CEO says your credit union should have a blog – everyone else has one (89.5 million actually…). What now?
First, sit and think. Who’s going to post? Who’s going to monitor it? What are you going to write about? Don’t think you can just get away with posting your press releases – that’s not a blog and no one will read it. Blogging is a “conversation.” It’s:
“a fluid, dynamic medium, more akin to a “conversation” than to a library — which is how the Web has often been described in the past. With an increasing number of people reading, writing, and commenting on blogs, the way we use the Web is shifting in a fundamental way. Instead of primarily being passive consumers of information, more and more Internet users are becoming active participants. Weblogs allow everyone to have a voice. ( Read more blogging basics here @ Technorati, the recognized blog authority on the net…)
More blogging basics:
- Blogging 101 - A good overview
- Blog Glossary – Blog jargon you need to know.
- Sample Corporate Blog’s “Terms & Conditions” - Has alot of great information on what to do and not to do on your blog.
- Blogging Best Practices – Everything from corporate blogging tips to blog marketing strategies.
- The Rules Behind Creating a Great Blog - Useful advice, especially the first notion of transparency.
So then what? Here is a great article from ePhilanthropy on “Implementing a Successful Blog,” starting with setting it up. It’s easy. Words of wisdom – “The key to a successful debut is to connect with the target audience and engage them. The quickest way to connect is to hit a hot button or to give a peek behind the corporate curtain.”
What is your angle? Transparency is big now - Have employees post what it’s really like to work at your CU (Verity CU recently launched a good example of this – check it out here). Start capturing stories of helping members. Take videos of them too and post on YouTube to embed in your blog (by the way, just posting your commercials on YouTube isn’t going to win any members either). Here are more ways you can use blogs. Just remember, this isn’t about talking at your readers, it’s engaging them in conversation. As Brian Solis recently wrote in a very informative post at PR 2.0, blogs are:
“not effective when used as a corporate platform for marketing messages. And also, they’re not a channel for featuring ghostwritten posts for company executives. The best corporate blogs are genuine and designed to help people. Make sure to pay attention to the comments as well. Some of the best conversations take place in the comments section as people react to what you wrote as well as the feedback from their peers.”
And comment on other people’s or businesses’ blogs too. Very important. Both to bring people back to your blog and to enhance your net reputation. It’s also good practice.
And don’t forget – blogging (n)etiquette:
- The Weblog Handbook – The Etiquette and Ethics of Blogs
- Blogger’s Code of Conduct - Wikipedia article. Ignore the trolls.
That’s it – One rule of thumb is your posts shouldn’t be loooooong. Also, you should update often (Again, we are sorry). If I forgot anything important, you can leave it in the comments section.