>About a month or so ago, Heather H. Harris– CU Enthusiast in Michigan, posed an interesting question to the DE list serve
. She was looking for an alternative word for ‘Home Banking’ -
I know, I know…it’s a common word that most consumers understand and can relate to … however every time I type that “b” word I shudder — and cannot finish typing it!
I relate it to eating potato chips — once you open the bag, it’s hard to stop. And, I am personally very afraid to start using that “b” word because this “credit union enthusiast” believes in the power of words and their message.
I advocate “keeping purpose constant” and protecting credit union uniqueness — and if this consummate credit union enthusiast caves, what next?!
Help me get past it and over it — or remind me to stand firm.
The responses to her question were undoubtedly interesting and polar. The following were suggested alternatives and some reactions:
- Online Access
- CU’r money on line ; CU’r money on line
- Internet Branch
- Online bill pay
- Online account access
- Online Branch
- Online transactions
- Visit your credit union online
- CU Online
- E-account; e-share
- online finances
- Online branching
- Home branch
- Online member access
- CU Acce$$
“Online banking is a verb and the way people refer to the act. Trying to use something else will confuse your current and potential members and they will avoid the product because they won’t understand what it is. Don’t let the word hang you up. Your job is to grow the credit union, make it stronger and make sure it is there for future generations.”
“I’ve dabbled in the use of “b” word from time to time but only when there was no other alternative and then I’ve gone back to more comfortable phrasing. While it is true that banking is a word with strong identity so is anything that references accessing your finances via PCs or other devices. Stay “b” free if possible.
“…And with the image of banks today, I believe we should establish this as the generic verbiage for credit unions like on-line banking is the 4 letter word. Let’s separate credit unions from those guys!”
“This issue of terminology seems to be endemic to CU land, dividing the cooperative purists from those who say – let’s get with it and use current financial services terminology. …It’s hard to fight the trend.”
“We’re only going to marginalize ourselves if we don’t use the common language. Like a trout swimming upstream all year long!”
“The problem is not with the B word. The word “banking” is defined as the business of a bank. That must mean that we need to define what the business of a credit union is…”
“It’s dangerous for credit unions to continue to straddle the fence … you’re either a bank or you’re a credit union. We need to stop blurring the lines because their failures become ours in the mind of the consumer.”
What do you think?