I just confirmed that we’ll be live blogging the event! We had great success with this at the YES Summit the past few years, and I’m glad we’ll be posting live at CCU&G in October.
Expect timely posts, an interview or two, and hopefully I can squeeze in a few pics and videos as well. It will be a busy time for yours truly, but there’s nothing I can’t handle… I think.
Why live blogging?
Live blogging can never replace actually attending an event, but it does provide a glimpse into what attendees are experiencing. There are a lot of important issues and topics to be discussed, and we’re committed to fostering the conversation throughout the CU movement.
It also enhances the experience of attendees.
How does it enhance an attendee’s experience?
Live blogging greases the wheels for conversation between attendees, either in-person or through commenting on posts. Live blogging also provides access to information an attendee may have missed thanks to a restroom visit or because they chose to attend a different breakout session.
So, keep your eyes peeled and your browser ready while you’re in Las Vegas October 21st – 24th. I’m looking forward to being on-site and adding value to the event… I hope you are too!
It’s usually about this time of year when plans for the CUNA YES Summit: Serving 18-to-30s were hitting the home stretch. This year, we’re doing something a little different.
Those who attended the 2008 CUNA YES Summit in Tampa will remember that Courtney, Christopher, and I announced YES would change for 2009 to make sure CUNA better serves the needs of credit unions.
So, for 2009, we are combining the YES Summit with two other powerful events–the Reach Out! Conference and the Community Credit Union Conference–to create the CUNA Community Credit Union & Growth Conference.
Why? Given the current economy and that only 15% of eligible members have actually joined a credit union, we want to provide credit unions the power of three events in one to address significant growth opportunities.
How will your credit union better serve emerging markets such as young adults, immigrants, and the underserved in 2010?
Determine the answers for your credit union by attending this year’s CUNA Community Credit Union & Growth Conference from October 21-24, 2009 in
Ok, so what is it? The CUNA Community Credit Union & Growth Conference is for all credit unions that want to better attract and serve emerging markets.Go to community.cuna.org to learn more and register today.
Join your colleagues to:
Where does the YES CU Blog fit in? Just like with the YES Summit, we want to start the conversation early by posting about topics and discussing issues addressed at the CUNA Community Credit Union & Growth Conference. Staying on top of these issues and learning more about them at the Conference will increase the impact of the event. It’s also a great way to keep the conversation going and share resources before, during, and after the event.
So, the YES CU Blog lives on and broadens it’s focus.
And don’t forget to follow the YES CU Blog’s Twitter feed as well!
The event has a history of affecting change and sparking new ideas. In fact, here on the YES CU Blog, we’ve highlighted several credit unions and attendees who’ve directly benefited as a result of their participation at the YES Summit. You can read more about their experiences here, here, and here.
So, in keeping with this theme, it’s time to share how the interactive sessions, collaborative events, and informative dialogue continue to enable attendees to take action when they return to their credit union.
“The 2007 YES
proved to be a valuable experience that I recommend to anyone involved with young adults. I had the opportunity to learn the importance of technology and social media in reaching the young adult demographic. We have begun implementation of various social media strategies directly related to the content I took away from this great summit!” Summit
The impact of the YES
“I felt as though I gained a definite advantage in developing programs for the GEN Y group. The interaction with other credit union professionals gave me many fresh ideas and new contacts for assistance in the future.” – 2007 YES Attendee
“The benefits from this program far exceeded my expectations! I was made aware of concepts and ideas to reach Gen Y in ways that I would have never thought of on my own. I want to make sure that I am doing everything possible to effectively reach, inform and maintain Gen Y and this conference made me feel it is not only possible, but essential! Thank you.” – 2007 YES Attendee
“I have a hard time spending money and traveling to CU conferences. However, I feel that the YES
is so important due to the need of CU’s to focus on this demographic. These young adults are the future of the credit union movement and if we don’t dial in their needs, we will not exist!” – 2007 YES Attendee Summit
What about you? Did you attend the YES Summit? If so, how did you and your credit union benefit? Inquiring minds want to know!
It was a real pleasure moderating this year’s conference. The rumors are true that credit union people are very passionate in what they do. I could feel the vibe of the whole movement when you all got together to discuss and brainstorm during the interactive sessions, very exhilarating!
Not only did I gain new information and insights from the topics we discussed, but I also brought back a bunch to share with my colleagues who weren’t as lucky as to travel to sunny Texas (their loss!). They absolutely love the blog and our CU Community! I can’t really blame them; these are great resources to share our ideas, experiences and thoughts on the CU Movement for the Y generation.
Again, it was intriguing to walk around the ballroom and hear all the ideas that were created and discussed among your tables, you all are so creative. Now that everyone’s settled back at the office we can discuss ideas you’ve taken from the conference that you can implement at your CU. I’m very curious to see what you think will work at your organization. I’m also sure that many would benefit from hearing what you’re trying and the success (and road bumps) that came along with it. We have bright CU minds that are willing to offer many solutions!
And in conclusion, my Ode:
We’ve concluded the YES Summit for 2007,
Held in Austin, TX -Jason’s version of heaven.
As I sit and reflect at the experience I’ve gained,
I also revert to the knowledge obtained.
Many great speakers, and presenters who wow’d,
kept my mind reeling when digging my car which got plowed.
Two weeks later, as I trudge through the snow,
I write you this ode, and want you to know.
Dearest YES Summit, I want to thank you,
for giving me tools for youngins at my CU.
I hope that you all have a great week!
I have been involved with many conferences throughout my years at CUNA, but I have to say that this conference was different. Not only were there amazing ideas tossed around, not only were we all invited to participate in a social community that is groundbreaking (in my eyes) but we had fun doing it! The conference was a great mix of information AND interaction. The passion that you have for credit unions is amazing. The enthusiasm that you have to reach young members is stunning. Thank you for your energy! (And I thought trainers were an excitable bunch… I hadn’t met the ‘marketers’ yet.)
As others before me have pointed out, the hard part is implementing what you learned. I have faith in you, in the credit union movement and in the YES community that awesome things will result from our 3 days together in Austin. Know that we are here for you- to help you along the way, to answer questions and just to facilitate discussion. You knocked our socks off last week with your innovative and insightful approaches to the challenges we gave you.
We can’t wait to see what you come up with in the coming year!
Happy Holidays Everyone!
Last week some of you were exposed to new concepts and ideas. Others had those concepts and ideas reinforced. We are now five days removed from the conference. According to my experience, much of the emotional high from participating in a conference with people from all over the country has now dissipated as we re-enter our business and personal lives.
What have you retained from the YES Summit? Have you begun to move your credit union to attract young professionals as members and employees? Have you begun to develop a plan that you may execute?
Of course you are saying, “Wait a minute Mr. RecruiterGuy! I just got back to my office. Besides we have the entire end of year and Holiday responsibilities going on!”
Every day past the end of the conference where you do not begin to plan and implement those ideas lessens the chance that you will. Other day to day priorities will take the place of the good intentions, just like our New Years’ Resolutions.
In our conversation, I mentioned “A Players”, “B Players”, and “C Players”. Which are you? Are you strategic like the “A Players”? Or are you more tactical like the “B Players” – or biding time like the “C Players”?
The credit unions that will survive as the credit unions of the future realize the importance of new members and new employees. You are either growing or you are dying. The good news – and the potential bad news – is that you do hold the future of your credit union in your hands. Which will it be?
It is one thing to embrace new concepts and ideas. It is quite another to execute a plan.
RecruiterGuy is Bill Humbert, Principal of The Humbert Group, LLC and VP/President-elect of the Iowa Senior Human Resource Association. Check out his Web site at www.RecruiterGuy.com.
I still can not believe that on Wednesday, we were sitting outside in the beautiful Austin sun eating lunch and then upon returning home, I was shoveling piles of snow and ice. Talk about a rude return!
Anyway, my fingers have finally healed (half joking…) after days of furious live-blogging with my colleague Philip at the Summit. I think we were both a bit unprepared for how laborious it is to craft a coherent post immediately and to try to do it during the following session, which was distracting because they all were so interesting. But the response so far has been amazing. Thanks to all who have read and commented – our site stats have been off the charts.
The Summit was refreshing – I learned a ton and am always inspired after seeing a room of a hundred get energized about credit unions. Every attendee I met seemed to have a number of great ideas leaving the conference!
Also, most impressive has been the response to the YES CU Community, the social network built for the conference and to facilitate an ongoing discussion of better serving young adults. Since something like this has never been done before in the movement, I really had no benchmarks, but just in the last few days, I’ve seen the membership grow (far past the summit attendee roster number and growing every day), friending going on all over, profiles being customized (I didn’t even know that you could do that, so news to me!), commenting and commenting everywhere, group discussions, and some great forum threads.
I think this is just the beginning of something wonderful. Like I said in my presentation – the YES CU Community is the cooperative principle “cooperation among cooperatives” on a new scale…for a new generation.
Thank you to everyone who attended for your enthusiasm and passion for the future of the credit union movement. Onward!
On the heels of Bill Humbert’s presentation on recruiting and retaining young adult employees, Justin Ho stressed the importance of recruiting young adults at the board level to attract 18-to-30s. Justin is a 20-year-old board member at the USC Credit Union and also a Gen-Y/Marketing Consultant for Glatt Consulting, LLC.
After Justin joined the board of USC CU, he surveyed the other members to note how they thought the dynamics of the board changed. They replied that Justin offered more enthusiastic and honest opinions as well as fresh perspectives and unexpected questions.
According to Justin’s research, young adults can be segmented into three groups in regards to financial institutions:
He emphasized the importance of using internet-based incentives to reach out to young adults.
Justin noted that the best place to target Gen-Y is in college. They use the internet more than any other generation, and online banking is the most popular finance web tool. Also relevant is that seven in every ten college students keep the banking provider they use in college. Some examples of how USC CU reaches out to students is to offer free money management classes on campus and leverage Facebook heavily.
The key take-aways from Justin’s presentation:
When asked earlier why serving 18-to-30s is so important for credit unions, Justin responded:
The credit union movement will come to an end within a few generations if credit unions to make themselves relevant to this demographic. The biggest wealth transfer in history is about to occur and credit unions need to position themselves to take advantage of it!
We’ve heard of how different Gen Y is from previous generations. We’ve heard how much they value their personal time. They tend to pick where they want to leave and look for a job there. They tend to favor the lifestyle side of the “work-life balance,” and they tend to want to make measurable contributions quickly.
Bill Humbert, a headhunter who has been a credit union member since before 18-to-30s were born, had plenty of advice for YES Summit attendees for finding those demanding and potentially valuable employees. Like any consumer, he explained, when you shop for workers, you should set goals according to a prospecting strategy, and evaluate candidates almost as you would comparison shop for a new car.
In recruiting, 18-to-30s present the biggest challenge from a marketing/advertising perspective. Gen Y uses a difference communication media, as everyone knows. YouTube, blogs, and social networks such as Facebook are more productive for prospecting for 18-to-30 employees than traditional newspaper ads.
As a bonus, social network prospecting gives employers a unique opportunity to assess the character of individual applicants. Because the members of Gen Y are so brazen about publicizing details of their private lives, employers often can toss out the applications of the poorest prospects, without wasting time interviewing them.
In retention, the biggest challenge Gen Y presents is in its expectation of immediate expectations. Humbert said, “In the old days, you started on the line. Then you might move up to line supervisor, then line manger. Today, because of technology, those steps don’t exist anymore. 18-to-30 employees need to create their own career paths.”
You can assist by “hiring them for their strengths and training to improve their weaknesses,” Humbert said. As an example, he cited General Electric as being a model for professional development. It offers employees six-month rotations throughout organization. At end of two years, based on their on-the-job experiences, you and those more-experienced employees are in a better position to find the best job for their talents.
Humbert also offered the following general recruiting tips
• Make sure that you project the right image as an employer. Your credit union is selling itself in the employment marketplace when it hires. Brand yourself as an employer. “If you don’t, the employment marketplace will brand you,” Humbert said.
• Train your managers to hire–Humbert estimates that 70% to 80% of them have never been taught how to interview or select. “A players—the top 10% of your workforce—are high-impact performers. B players, 60% of your employees, are not the most strategic thinkers. They’re good, solid performers and decent managers who get things done. C players, however, are the employees that you should have gotten rid of or never hired in the first place.
“A players tends to hire As, B players hire Bs, and C players hire Ds, Es, and Fs. But worst of all, As and Bs can also hire Cs, Ds, Es, and Fs if they haven’t been trained.”
• Don’t ask interview questions automatically. Listen and follow up (for example, “you say you’re looking for a position for the next 5 to 6 years, why did you leave your last job before that?)
• Communicate your passion for working at your credit union
• Let your hiring manager do reference checks. That person is a specialist in extracting the information you need to confirm applicant claims.
Humbert is enthusiastic about the value of 18-to-30s as employees. “The generation before mine went to the moon. My generation put a computer on every desk. Gen Y is bringing us immediate information, and I can’t wait to see what they’ll deliver next.